Ex Military Email Marketing Manager Jobs in Edinburgh - Skills Translation

What would a typical job description look like?

Email Marketing Manager Job in Edinburgh About the Candidate: \- Must have a passion for email marketing and a strong understanding of its best practices \- Excellent written and verbal communication skills with a flair for persuasive and engaging copywriting \- A creative thinker who can come up with innovative ideas for email campaigns \- Highly analytical with the ability to track and measure campaign performance using metrics \- Proficient in using email marketing tools and platforms (e.g., Mailchimp, Campaign Monitor) \- Familiarity with HTML and CSS coding for email template design and customization \- Strong organizational and project management skills to handle multiple campaigns simultaneously \- A team player who can collaborate effectively with cross-functional teams \- Self-motivated and able to work independently with minimal supervision About the Role: \- Develop and implement email marketing strategies to drive engagement and conversions \- Create compelling email campaigns that resonate with the target audience and align with the brand's tone of voice \- Write persuasive and attention-grabbing subject lines and email copy \- Design visually appealing email templates that are optimized for various devices and email clients \- Segment email lists based on user behavior, demographics, and other relevant criteria \- Conduct A/B testing to optimize email campaign performance and improve key metrics \- Monitor and analyze email campaign metrics, providing insights and recommendations for continuous improvement \- Stay up-to-date with industry trends and best practices in email marketing \- Collaborate with the marketing team to integrate email marketing with other digital marketing channels Benefits: \- Competitive salary and benefits package \- Opportunity to work with a dynamic and collaborative team \- Flexible working hours and a healthy work-life balance \- Continuous learning and development opportunities \- Chance to make a real impact and contribute to the growth of the company \- Vibrant and inclusive work environment in the heart of Edinburgh Please note: This job description is not specifically targeted at military veterans, but we encourage applications from all qualified candidates.

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Marketing & Comms Roles, explained

As an Email Marketing Manager in Edinburgh, you're the digital maestro crafting catchy emails that pop in inboxes. Daily, you blend creativity with analytics, designing eye-pleasing layouts and writing snappy content, while also segmenting audiences to personalize messages. You constantly test and tweak campaigns for that sweet spot of click-throughs and conversions, ensuring every send-out strengthens the bond between brand and customer. It's a mix of art, psychology, and tech-savvy.

The skills required for Marketing & Comms Roles

An Email Marketing Manager in Edinburgh needs strong leadership, strategic planning, and analytical skills. Familiarity with digital tools, a knack for compelling content, and the discipline honed from ex-military experience are essential. Precision in campaign execution and data-driven decision-making will set you apart.

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Why work in Edinburgh?

Edinburgh, with its thriving tech scene, offers a rich landscape for Email Marketing Managers to leverage dynamic networks and innovative platforms. Its collaborative environment fosters skill enhancement and cutting-edge campaign management, essential for driving robust email strategies and audience engagement in the historic yet digital-savvy city.

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