As a Vice President of Sales in Reading, you're the big cheese leading a team to sell products or services. You strategize to hit sales targets, coach your squad to be ace sellers, and build relationships with key players. Day-to-day, you're analyzing sales data, making sure customers are chuffed, and tweaking tactics to keep those sales numbers soaring. It's about being a mentor, a strategist, and a bit of a sales superhero, all rolled into one.